Driven by unique merchandising tools that optimize detailed market and merchandise intelligence, eFashionSolutions offers comprehensive merchandise planning and in-season management services. Through in-depth analysis of customers, seasonal styles and industry trends, our Planning & Merchandising team works closely with you to determine what products and assortments have the highest potential for eCommerce success. Based on the revenue plan and depth and breadth of your product line, our team will develop and implement a merchandise plan that is aligned with your corporate strategy and will drive the growth of your online business. We will work closely with your team to ensure that the merchandise plan is updated as necessary to adjust to market changes and maximize revenues.
Since it is impossible to touch and feel merchandise online, it is critical to choose the best mix and presentation of product lines, include detailed product descriptions and feature rich media to optimize your customers’ online experience. Our merchandising and content management system allows for real-time management of content, merchandising and promotions including management of master product catalog, navigation, adjustments to in-season demand, assortments, product pairings and merchandising layouts, promotions, pricing and A/B testing. Our expert merchandising team has extensive experience with fashion and eCommerce merchandising and is available to assist you with creating and executing merchandising and promotion plans that will accelerate your online business.
Read More…
Since it is impossible to touch and feel merchandise online, it is critical to choose the best mix and presentation of product lines, include detailed product descriptions and feature rich media to optimize your customers’ online experience. Our merchandising and content management system allows for real-time management of content, merchandising and promotions including management of master product catalog, navigation, adjustments to in-season demand, assortments, product pairings and merchandising layouts, promotions, pricing and A/B testing. Our expert merchandising team has extensive experience with fashion and eCommerce merchandising and is available to assist you with creating and executing merchandising and promotion plans that will accelerate your online business.
Read More…
Merchandise Planning
-
Strategic & Financial Planning – based on past merchandise performance and financial objectives based on past, present and future demand.
-
Assortment Planning – development of assortment plans including breadth and depth to match customer demands and market trends.
-
In-Season Management – control of merchandise spending through open-to-buy and proactive response to emerging trends and market changes.
-
Performance/Trend Analysis – identification of trends and opportunities by analyzing data consistently and at all levels of the merchandise and customer process.
-
Promotional Analysis & Planning – analysis of past promotion performance – increase in sales, conversions and profits – to maximize margins and revenue.
-
Revenue Optimization – management of price, price optimization, promotions and markdown optimization to improve sales performance and maximize revenue.
Content Management
-
Merchandising Expertise – in-house merchandising team with extensive fashion and merchandising, marketing and content experience.
-
Analysis & Planning – in-depth analysis of customer behavior and response to merchandising, pricing and promotional tactics.
-
Advanced Merchandising – easy management of pairings, collections, recommendations and promotions, all designed to increase sales and create a relevant shopping experience.
-
Personalized Experiences – customer-centric tools enable a unique and personalized customer experience by delivering relevant and targeted content.
-
User-Friendly Content Management – easy and flexible content management system allowing real-time drag & drop updates, content delivery and publishing.
-
Effective Promotions – ongoing performance monitoring guarantees effective promotions that drive sales and the platform provides a wide range of promotional combinations that are easily and quickly updated to site.
-
Brand Consistency – merchandise content experts ensure that product descriptions, promotions, collections and recommendations are consistent with the tone, style and personality of your brand
