Stores Magazine

Got-to-have-it shoppers willing to trade expedience for ambience

Forget the fitting room. Consumers are trying on Giorgio Armani and Prada while seated at their computers. The fashion e-commerce sector is booming, according to research firm Forrester. Its recently published "State of Online Retailing" indicates that online fashion sales are expected to reach $22.1 billion this year, an increase of nearly 21 percent from 2006, and apparel, accessories and footwear trails only travel in terms of total online sales.