Startup Journal, Wall Street Journal

Tips for Adding Video to a Business Web Site

Want to make your small-business Web site sticky? Try adding video to your marketing mix.

Video has become a staple of the Internet in recent years, and there are many simple, low-cost ways for entrepreneurs to hop on the bandwagon.

"Tomorrow's consumers will want to read less and watch more, so you will be at a competitive disadvantage if you don't use video as part of your public face," says Peter Horan, chief executive officer of AllBusiness.com, an online media and e-commerce company based in San Francisco. "You want to ride the horse in the direction it's going."