Fredericksburg.com

The Company: eFashionSolutions. The Product: Hip-hop clothing lines. The Clients: J.Lo, Russell Simmons, Nelly and More. The key? Read on

Everyone wonders how life would be if they could only come up with that one brilliant idea that nobody else thought of. A machine that toasts your bread in seconds; a small piece of paper that you can write down notes and stick in places to remind you later; prepackaged water in a bottle; Velcro! How about an Internet company that groups together all the leading hip-hop fashion labels and makes their clothes more accessible to consumers? That's exactly what Ed Foy Jr. and his wife, Jennifer, did. The young couple saw an opportunity to bring urban fashion to the masses and they grabbed it, fed it and raised it.