Multichannel Merchant

The Road to Riches

For Ed Foy, president/CEO of Brick, NJ-based eFashion Solutions, which represents the online operations of more than 20 apparel manufacturers, incorporating rich media onto a Website is an exercise in balancing image and product. "The fashion industry wants to look like all flash and flair, and we want it to look like Amazon -- Amazon is all about product," Foy says.