Marketing Sherpa

Special Report: Behind-the-Scenes Test Results from Celebrity Fashion eRetailers

As the online apparel retail market grows--$10.2 billion in 2004, up 24% from 2003 so do celebrity apparel brands online. "Volume-wise, its north of $30 million," says Ed Foy, CEO of eFashion Solutions, Web marketer and retailer for top hip-hop and celebrity brands such as Eminem, Jennifer Lopez, and Russell and Kimora Lee Simmons.