Cnn.com

Is a 50 Cent watch work $3,500; Rappers extend themselves with brand-name merchandise

Rapper The Game partnered with 310 Motoring and Sketchers to create a shoe line. Nelly introduced his premium light energy drink PJ Tight. And Jacob "Jacob the Jeweler" Arabo partnered with couture sneaker company SneakerLuxe to form Jacob & Co. Footwear.