Impressions

The Teen Scene

What's the buzz surrounding teen marketing today? Is marketing to teens as easy as simple outdoor promotions or Internet banner ads? What reaches this ever-changing demographic? With the explosive growth of social network Web sites such as Facebook.com and Myspace.com, teens are subjected to advertising with practically every click of the mouse. How do apparel marketers break through the clutter and create buzz amongst the new wired-from-birth generation?