Internet Retailer

The Perfect Fit

One of 25 designer, celebrity and luxury brand fashion sites managed by e-commerce site builder and manager eFashionSolutions LLC, BabyPhat.com's conversions rose 10.7% and average cart size rose 10.4% within 30 days after implementing a rules-based engine that dynamically optimizes merchandising on the site based on a visitor's behavior. During the same time, revenue per site visitor jumped 22%.