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Urban Wear

Ask Phat Fashions founder and CEO Russell Simmons what urban wear is, and he'll tell you he doesn't know. Ditto, Damon Dash,, co-founder of Rocawear. Ditto Daymond John, founder and CEO of FUBU. Marc Ecko, founder and CEO of Mark Ecko Enterprises, will tell you "urban" as a label no longer makes sense.