Women's Wear Daily

Getting to the Core of Apple Bottoms

Apple Bottoms is widely known for the shapely fit of its jeans, but the company now aims to be known for a host of other products, too. In the past six months, the brand, launched in 2002 by Cornelius Haynes Jr., better know as Nelly, the hip-hop artist who hails from St. Louis, has signed licensing deals to produce jewelry, handbags, footwear, and accessories such as iPod and Blackberry cases.