Loyalty Lab Webinar

Letting Loyalty Guide Your Customer Service

Leveraging customer information to create targeted offers and promotions is only part of the loyalty marketing equation. The other part is to know how to prioritize customer needs based on their total value to your brand. Edward P. Foy Jr., co-founder and CEO of eFashion Solutions, has woven loyalty marketing principals into the e-commerce operations eFashionSolutions manages for the likes of DKNY, Playboy and Baby Phat. Foy discussed his approach to creating a customer-centric culture to improve customer loyalty. Joining him with additional thoughts on customer-centricity was David Rosen, Senior Vice President, Loyalty Lab.