Luxe Brands Follow the Money – to the Internet

Women's Wear Daily

Luxury and designer brands have woken up to the Web — and it could be a bright spot in these tough economic times.

After years of ignoring e-tailing, luxury and designer brands are finally opening up shop online in sizable numbers. Recent entrants include Prada, Louis Vuitton, Yves Saint Laurent, Stella McCartney, Boucheron, Bulgari, De Beers and jeweler Karen Karsh. In the future, expect Calvin Klein and Pucci. Already selling top-of-the-line handbags, shoes, accessories or ready-to-wear for more than a year are Gucci, Bottega Veneta, Oscar de la Renta, Judith Leiber, Christian Dior, Hermès, Burberry, Tiffany and Ralph Lauren.