Apparel Magazine

The Bunny is Back

In March 2008, Playboy completed a 55-day retrofit of its online ordering, fulfillment, reporting and customer service processes. It evolved from managing its own pick-and-pack warehouse operations and using a number of third-party vendors for order taking, customer service and reporting, to using eFashionSolutions to manage its e-commerce experience from soup to nuts. Powered by an integrated technology platform and managed from a centralized location, eFashionSolutions is prepared to take the company's two e-commerce sites, www.shopthebunny.com and www.playboystore.com to the next level.