Whitepaper: Recognizing Best Customers

In the midst of heightened competition and economic uncertainties, identifying and recognizing the best customers – and delivering an experience that exceeds expectations –can go a long way toward encouraging retention, loyalty, and increased sales. However, with the rapid adoption of Web 2.0 technologies, enabling customers to become more engaged and sometimes add value without even making a purchase, the definition of the Best Customer is changing. This paper describes how Web 2.0 has changed the playing field, offers suggestions for identifying and calculating the value of “best customers”; and shares best practices for promoting loyalty.