UK Luxury Lingerie Brand MYLA Partners With EFashionSolutions To Re-launch Its US eCommerce Business
August 28, 2008 -Luxury lingerie brand Myla, today announced that they have selected eFashionSolutions -the leading full-service eCommerce provider behind brands such as Playboy, DKNY, Ben Sherman, Baby Phat and Rocawear - to re-launch their US eCommerce business at www.myla.com.
Founded in 1999 as a lifestyle concept, Myla offers a beautiful collection of lingerie, sleepwear, swimwear and an exclusive range of bedroom accessories. Today, Myla has grown to become one of the UK’s leading luxury lingerie brands, associated with effortlessly elegant, stylish and innovative designs.
In 2004 Myla expanded its retail estate by opening a boutique in New York’s exclusive Upper East Side shopping district. To coincide with this, Myla launched its North American website. Since then, the US site has grown from strength to strength and in order to service increasing demand Myla has chosen to partner with eFashionSolutions.
“With a targeted focus on bridging fashion and eCommerce, powered by an impressive eCommerce platform and comprehensive end-to-end services, we believe eFashionSolutions is the best partner to help us grow our US presence,” says Daniel Gestetner, CEO, Myla.
eFashionSolutions will handle all aspects of the US eCommerce business for Myla including web design, inventory management, merchandising, online marketing, payment, fulfillment and shipping, and customer service. The new site will feature a refreshed design and enhanced eCommerce features to provide a fluid and exciting shopping experience while maintaining the richness of the Myla brand.
“We are very proud to become Myla’s eCommerce partner in the US and we look forward to expanding Myla’s unique luxury offerings to the US audience,” said Edward P. Foy, Jr., CEO, eFashionSolutions. “We are confident that our eCommerce platform and end-to-end services will enable Myla to deliver an outstanding shopping experience and significantly grow their US presence.”
The new website is due to launch 27th August 2008.
About Myla
Myla was founded in 1999 as a lifestyle concept with a luxurious, romantic collection of lingerie, sculpted sex toys (created by world-leading designers) and a range of seductive massage products.
In 2001, Myla opened its first boutique in Notting Hill, and soon after opened a concession in Selfridges. Further stores quickly opened in South Kensington’s Walton Street and in Bond Street’s Burlington Gardens. 2001, also saw the launch of the website www.myla.com which attracted customers, worldwide.
In 2004, Myla opened its first international store in the USA on New York’s Upper East Side. This was followed by concessions in Breuninger, Stuttgart and Brown Thomas, Dublin.
In 2005, the brand was acquired by a consortium of private equity and venture capital funds. Later that year saw the opening of another boutique in Chelsea’s Kings Road and a concession in Harrods.
Today, the luxury brand has 13 stores and concessions across UK, USA and Germany. It also has a thriving wholesale business with over 100 wholesale customers in over 25 countries.
www.myla.com
About eFashionSolutions, LLC:
eFashionSolutions (www.efashionsolutions.com) is the leading provider of online flagship stores to the branded fashion apparel/accessories, entertainment, and specialty retail industries.
Powered by a proprietary open architecture and best-of-breed technologies, eFashionSolutions offers comprehensive eCommerce services tailored to the specific needs of brands in all fashion categories. Services include web design and interactive services, merchandise planning and buying, photography and video production, e-marketing, merchandising and content management, business intelligence, customer service, order management, and fulfillment.
The Company is led by apparel and retail executives with extensive experience in merchandising, branding, customer service, and the technology solutions required to effectively manage and grow an online retail business. eFashionSolutions offers six different languages with 12 foreign currency conversions and shipping to over 200 countries.
www.eFashionSolutions.com