New Era Cap Partners With eFashionSolutions to Manage and Expand NewEraCap.com

eFashionSolutions, LLC (www.efashionsolutions.com), the leading eCommerce partner for global apparel, accessories and lifestyle brands, announced today that the company has partnered with New Era Cap Company, Inc. to manage the US online store located at www.neweracap.com. eFashionSolutions is behind the successful eCommerce launch, operation and growth of brand stables in the fashion industry such as DKNY, Baby Phat and Ben Sherman, all managed on the eFashionSolutions eCommerce platform and supported by expert services such as web design, photography, merchandise planning, merchandising & promotion and online marketing.

The largest and fastest growing headwear designer and manufacturer in the world, New Era® has an 88-year-old tradition of creating quality products that transcend time, culture, sport and fashion. Although New Era® is rooted in sports heritage as the official on-field cap of Major League Baseball, they have evolved into a brand that can be seen on the runways of Paris during Fashion Week and in hundreds of music videos on MTV.
“The success of their brand portfolio clearly demonstrates eFashionSolutions’ ability to launch, manage and grow apparel and accessories brands online,” said John DeWaal, VP of Brand Communication at New Era. “New Era is a strong brand and we knew that eFashionSolutions would be the best partner to build the brand experience online and grow the eCommerce channel.”

With the new launch, visitors can expect to see a fresh design that incorporates interactive features as well as updated navigation designed to enhance the online customer experience. eFashionSolutions will be responsible for the operations and management of www.neweracap.com including web design, planning, merchandising, photography, online marketing, payment, fulfillment and shipping, and customer service.

“New Era is an iconic brand and we are very excited about managing and building the eCommerce channel,” said Edward P. Foy, Jr., CEO, eFashionSolutions. “We are honored to be partnering with New Era to enhance the online customer experience and expand the online flagship store“.

About New Era Cap Company, Inc.
Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. Some of the Company’s core markets include Action Sports, Children, Fan, Women and Fashion/Street. The Company, headquartered in Buffalo, New York, employs approximately 1,700 people world-wide in New York, Alabama and at its operations in Canada, Europe, Japan and Hong Kong. New Era is a ‘Category A’ affiliate of the Fair Labor Association.


About eFashionSolutions, LLC
eFashionSolutions (www.efashionsolutions.com) is the leading provider of online flagship stores to the branded fashion apparel/accessories, entertainment, and specialty retail industries. Powered by a proprietary open architecture and best-of-breed technologies, eFashionSolutions offers comprehensive eCommerce services tailored to the specific needs of brands in all fashion categories and has successfully increased its clients’ online businesses on an average exceeding 40% in comp sales year over year. Services include web design and interactive services, merchandise planning and buying, photography and video production, e-marketing, merchandising and content management, business intelligence, customer service, order management, and fulfillment. The Company is led by apparel and retail executives with extensive experience in merchandising, branding, customer service, and the technology solutions required to effectively manage and grow an online retail business. eFashionSolutions offers six different languages with 12 foreign currency conversions and shipping to over 200 countries.
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