eFashionSolutions Announces It Will Continue to Support Playboy Enterprises’ E-Commerce Operations

eFashionSolutions announced today that it will continue to support Playboy Enterprises in managing the e-commerce operations of its retail brands -- ShopTheBunny.com and PlayboyStore.com.
eFashionSolutions and Playboy have reached a settlement of their dispute, and have agreed to new, mutually-beneficial terms that will enable the continued success of Playboy’s online business.
“We are looking forward to continuing to assist Playboy in building their online business,” says Ed Foy, CEO of eFashionSolutions. “We believe our new partnership strategy will help maximize our resources and realize the largest opportunities for growth.”
“Playboy’s online retail business, which makes Playboy-licensed products available around the world, is pivotal to the expansion and success of our global brand,” says Scott Stephen, executive vice president of Playboy’s Print/Digital Group. “We look forward to continuing our relationship with eFashionSolutions, which will help us continue to grow our e-commerce business.”

###
About eFashionSolutions, LLC:
eFashionSolutions is the leading provider of online flagship stores to the branded fashion apparel/accessories, entertainment, and specialty retail industries. The eFashionSolutions e-commerce services are supported by a comprehensive technology platform. Services include buying and merchandising, design, photography, e-marketing, business intelligence, customer service, order management, and fulfillment functions. The Company is led by apparel and retail executives with extensive experience in merchandising, branding, customer service, and the technology solutions required to effectively manage and grow an online retail business. In 2006, eFashionSolutions was named to the Inc. 500 and NJ Finest 50. In 2007, the company received the USPS Strategic Business Development Award for their global shipping program, was named a finalist by the Extended Retail Institute in the Multi-Channel category, and received a Webby Award Nomination for DKNY.com. eFashionSolutions offers six different languages with 12 foreign currency conversions and shipping to over 200 countries.

About ShopTheBunny.com:
Launched in 2007, ShopTheBunny.com embodies the Playboy “good life” with its fashionable, sexy, and heritage-inspired collections. Targeting style-conscious 18-35 year-old women, the site provides 24/7 access to Playboy’s iconic fashion apparel, accessories, and home products. Playboy-licensed products are also sold at leading department and specialty stores, as well as at freestanding Playboy Concept Boutiques worldwide.

About PlayboyStore.com:
Launched in 1997, PlayboyStore.com has offered merchandise reflecting the style and sexiness that Playboy’s male readers embrace and have come to expect from one of the world’s most powerful, recognizable, and iconic brands. PlayboyStore.com’s fun and unique Playboy-branded offerings include a sexy variety of fashion, home, lifestyle, media, and entertainment merchandise for men to enjoy and share with the women in their lives.

About Playboy Licensing:
Playboy’s licensed products generate in excess of $800 million in global retail sales in more than 150 countries. The line includes men’s and women’s fashion apparel and accessories, underwear, swimwear, footwear, and cosmetics, as well as home furnishings and entertainment offerings. Sold at leading department and specialty stores worldwide, Playboy products are also available at freestanding Playboy Concept Boutiques around the globe with details available at playboystyle.com.